Depending on the purpose, scale, and time, the number of people involved and the approach taken varied. Often, decks had to be created overnight for critical pitches the following morning; while such requests were largely only design overhauls, there were other asks that required well planned showcase montages and carefully crafted explainer videos. Strategy decks to be discussed among board members and external players required heavy research and effort to tell a subjective story backed by objective data. Based on the requirement, these decks could take anywhere between 2 to 4 weeks to conjure.