The project commenced with a thorough audit of the existing website to identify key areas for improvement. After analyzing the user journey and product layouts, we developed a refined strategy focused on three core areas: A new visual identity was created, modernizing the brand’s look while maintaining its core identity. Extended branding elements were applied across social media and e-commerce platforms to ensure consistency. A comprehensive revamp of the product pages and checkout process was implemented. We focused on intuitive navigation and enhancing the visual hierarchy to improve customer engagement. Additionally, a series of Canva templates were designed for ongoing social media campaigns, aligning with the new brand identity. Social media guidelines were introduced to maintain the integrity of the brand across all platforms.